After the dough has rested for 1 1/2 hours, lightly flour your countertop. Roll the dough out to a 1/4 inch thick rectangle while lightly dusting flour on top and underneath to avoid sticking to the counter and rolling pin.
From the 'cinnamon-sugar swirl,' evenly brush across the melted butter, then sprinkle the cinnamon sugar onto the dough.
Then, roll the dough up, very tight, as if you were creating cinnamon rolls. Seal the end shut into itself REALLY well. Then, fold the very outer left and right ends of the log underneath itself and seal them shut really well. *See my TikTok located above the recipe if you're confused.
Grease a non-stick bread pan with vegan butter or cooking oil spray. Place the dough, sealed side down, into the pan. Adjust it as needed to make it fit properly. Lightly spray the top of the bread, then cover it with plastic wrap and allow it to rest in a dark, warm place for 1 hour.
Preheat your oven to 350 degrees Fahrenheit.
Bake the bread on the middle oven rack for 45 minutes. If the top of the bread gets too dark after 25-30 minutes, place a piece of tin foil on top. This will allow the bread to continue baking in the center but prevent the top from burning.
Immediately out of the oven, brush the top of the bread with melted butter. Leave the bread in the pan for at least 30 minutes. Then, you can gently take a bread knife, run it around the edges, and pop the bread out onto a wire rack.
Slice, toast, butter, and enjoy!